This year marks the 140th anniversary of Wella. They're celebrating with a global rebrand, including a rethink of their musical identity. A deep collaboration between the agency and our music supervision team at Thirty Two Music resulted in us identifying New York based Halo Sol as the perfect sound for a new era of the Wella brand. Thirty Two passed the stems of the track over to the sound team at Virtual Sound, who constructed a music edit to perfectly fit the imagery. That's teamwork.

Brand
Wella
Campaign
Changemakers
Agency
The &Partnership