To celebrate the efforts of essential workers during the coronavirus pandemic, Thank and Praise (TAP), a platform for thanking key workers, has launched an ad exemplifying the power of a simple "thank you".

This is the first work launched by Not Fur Long, a collective of furloughed industry members which aims to support small businesses and charities during Covid-19. It was created by Mark Teece and David Finch.

Virtual Sound were brought in to manage the voiceover record, find the right music track and produce the sound design and broadcast mix. Special mention to VO artist Hannah Melbourne and to EMI Production Music.

Thank And Praise
The Thanks That Keeps On Thanking
Not Fur' Long