Brand
Mini
Campaign
PE with Joe Wicks on Tour

When lockdown hit, one man made sure we stayed fit. Now, longstanding MINI Ambassador Joe Wicks and his team have jumped into a MINI Countryman to kickstart a new adventure. And because we’re all itching to get back out there, Joe is taking his workouts to some of the country’s most iconic spaces this August – starting in West Sussex and making his way up to Edinburgh.

Music, sound design and broadcast mix by Virtual Sound.