Niantic ⋯ Ident

Agency - Gravity Road

This global ident for Niantic needed to communicate their identity as a tech company that's all about gaming in the outside world. We needed a mixture of sound to speak to both the tech and outside world elements.

We created a sound for the airship which used propellors moving through air as inspiration, and build natural sound as well as processed sound design around it, leading into a more tech feeling mnemonic at the end.

Music and sound design seamlessly integrate here, giving one another space and not overwhelming each other to dominate the soundscape either way.